Culture Jammer Project

For the this project, I chose to do John Frieda. I changed the model that they had in the ad and made her hair dead looking!! It's hard to see now cause it's kinda zoomed out but it's really scaly and gross looking. I also changed 'hair that speaks volumes' to 'hair that speaks the truth' because my model is trying to show what the product is actually doing; wrecking her hair!!! And it's NOW 'the WORST thing in haircare'!!
The thing I don't like about it is that it was hard to make her hair look gross while still trying to make it look realistic so at a distance it's hard to see that it's actually dead!

OKAY!!.... So I fixed the problem by getting a new chick again! This lady's hair is FRIED! And you can tell!!