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1. This article is about trademark infringement that can easily happen on the internet. This article focuses mainly on a Swiss corporation called Etoy. Etoy set up an internet account in 1995 and and an online toy merchant called Etoy received a complaint in 1999 by a customer who accidentally visited the art website and encountered profanities. there was a big lawsuit and a online 'battle' over the name 'Etoy.' The 'battle' ended in January 2000 when eToys announced that it was dropping the lawsuit. During the lawsuit, 1,798 people came to eToy's defense by participating in 'Toywar' which let people drive down eToy's.

2. -The quality, production, expression, or realm, according to aesthetic principles, of what
is beautiful, appealing, or of more than ordinary significance.
-The class of objects subject to aesthetic criteria; works of art collectively, as paintings,
sculptures, or drawings: a museum of art; an art collection.
-A field, genre, or category of art: Dance is an art.
-The fine arts collectively, often excluding architecture: art and architecture.
This classifies as art because it was of more than ordinary significance. It channelled their creativity and was their OWN! What they did was to try and make people think also about other companies and how they act. They took art and dragged it just a bit further to add more meaning to it.

3. If I was the eToy artists that were being offered money to change their name, I don't think that I would. Their work was a piece of art and the owners of eToys had no right to tell them to change their name. eToy had registered its web address two years prior to the company, eToy which would mean that they really didn't do that much wrong. eToy was a way that they could show off they're creativity and they had already started it and were doing well. If they had given up they're name than they wouldn't have been doing themselves a favour. they were proud of what they had done and shouldn't have been asked to change their name. the work they did probably did insult some companies but it was not their mission statement or anything like that; they just wanted to show art that "crosses and blurs the frontiers between art, identity, nations, fashion, politics, technology, social engineering, music, and business to create massive impact on global markets and digital culture."

4. What they did might not have been the best thing to do but I think that it was good that they didn't give up on what they had started. I think that the 'toywar' was a little silly and kind of childish on their part. It's not something that I would do. Maybe talking to eToy and coming up with an agreement would have been a more sensible approach! I'm glad that they were able to keep their site running though.


created own corporation
pretend to be a company